Growth Hacking is a marketing technique using creativity, social media data, analytics to promote products or services in order to gain users or customers. The concept of Growth Hacking can usually be applied in various types of products or services and based on the availability of resources that can be used through various media. Growth Hacking is a combination of marketing knowledge and technical skills. The techniques that can be used are very diverse, such as SEO (Search Engine Optimization), website analysis, content marketing, A/B testing and social media. Kancyl is a website that provides news from bloggers. We can conclude that the users we are targeting are readers and contributors in this case are bloggers.
Then how to get readers and contributors. So here we use the help of the Twitter API to ensure Kancyl.com to Twitter residents. The concept is, it could be that the product you offer already has competitors where they are already on Twitter. From here we can attract our potential customers by targeting the followers of our competitors. We can use the Twitter API to create a list of potential customers, then follow those potential customers, if in human language it’s something like this, “Hello username, AAA Products have just followed you. , where then a number of your potential customers will see your product. . Then how? Quite simple and I’m sure many have done.
- Create a list of our potential customers (followers from competitors) using the API https://api.twitter.com/1.1/friends/list.json
- Follow our potential customers using the API https://api.twitter.com/1.1/friendships/create.json
- Save every potential customer you follow.
- Twitter limits the following/follower ratio. Here we can use the API https://api.twitter.com/1.1/friendships/destroy.
json to unfollow potential customers that we have followed before, so that we can follow more potential customers.